The Marketing section of ACN Press delivers actionable insights on digital marketing strategies, search engine optimization, content marketing, and brand development. In an era where digital presence determines business success, staying current with marketing best practices is essential for growth.
Search Engine Optimization (SEO)
Search visibility remains one of the most powerful and cost-effective ways to attract customers. Our SEO coverage examines algorithm updates, ranking factors, and optimization strategies that help businesses improve their organic search presence.
From technical SEO foundations to content optimization and link building, we provide comprehensive guidance on improving search rankings. We cut through the noise of conflicting advice to deliver evidence-based strategies that work in today's search landscape.
Google's official Search Engine Optimization Starter Guide provides foundational best practices that every website should implement.
Content Marketing
Great content is the foundation of effective digital marketing. Our content marketing coverage explores strategies for creating, distributing, and measuring content that engages audiences and drives business results.
We examine successful content programs across industries, interview marketing leaders, and share practical frameworks for developing content that resonates with target audiences. From blog posts to video content to podcasts, we cover the full spectrum of content formats and platforms.
Digital Advertising
Paid advertising channels continue to evolve, with new platforms, formats, and targeting capabilities emerging regularly. Our advertising coverage helps marketers navigate:
- Search Advertising - Google Ads, Bing Ads, and search campaign optimization
- Social Media Advertising - Platform-specific strategies and creative best practices
- Programmatic Advertising - Display, video, and connected TV advertising
- Attribution & Measurement - Tracking ROI across channels and touchpoints
Brand Building & Strategy
Strong brands command premium prices, attract talent, and create lasting competitive advantages. Our brand coverage examines positioning strategies, visual identity development, and the customer experience elements that build brand equity.
We profile successful brand campaigns, analyze rebranding efforts, and explore how companies build authentic connections with their audiences in an increasingly skeptical market environment.